Emma’s background and expertise

Background:

Emma joined us in 2019 as director of business development, bringing with her more than 25 years’ experience working across the intermediary mortgage market. Prior to this, she was key account manager at Principality Building Society, where she was responsible for managing relationships with key distribution partners. Earlier in her career, Emma held the role of head of marketing and business development at Abu Dhabi Finance, developing brand and customer strategies in the UAE market. With a degree in history from Swansea University, Emma combines analytical thinking with creative problem-solving in her approach to partnership development. She is known for her approachable leadership style, her collaboration with her industry peers and her enthusiasm for mentoring the next generation of financial services professionals.

Languages:
  • English
Expertise:
  • Passionate about supporting distributors and advisers to navigate the lending into retirement market
  • Highly collaborative and pivotal in launching a number of peer collaboration groups across the industry to help educate brokers around niche markets including the ‘Welsh Lending Event’ and the ‘Later Life Lending Collaboration’.
Connect with me
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