The need for intergenerational finance and support across the whole family structure is growing and it’s clear that no single narrative exists for all families – they all have their own individual needs, quirks and requirements. It’s vital that the professional adviser community and financial institutions work hard to understand this and help people talk comfortably about money, and ultimately take control of their own financial destiny.
At the start of 2020, we conducted a major research project looking into intergenerational finances. More than 3,000 people were involved in the study and asked about their attitudes towards money and their financial aspirations for the future.
The research helped us understand that attitudes towards finance change for each generation. It has highlighted that more needs to be done to support customers and help them access appropriate financial help and advice at a time when they are being pulled both personally and economically in many directions.
To read more about what we found out download a copy of our research here.